Md. Solayman (Rumon)

Growth Systems Architect · Fractional CMO · AI & Business Systems Advisor

Growth is never accidental. It is engineered.

I design the strategy, AI and operating systems that turn marketing spend into predictable revenue.

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Portrait of Md. Solayman (Rumon)
Md. Solayman (Rumon). Dhaka, serving UK, EU, US and AU teams.

Four verified results

Paid media

$3.92M

from $889K ad spend in 4 months

Source: Google Ads dashboard, Mar–Jul 2023

Strategy

£33.6K

monthly revenue in a year, from £3.9K

Source: WooCommerce sales records, 2020–2021

SEO

+490%

organic traffic for Bajaj Bangladesh

Source: SEO overview reports, Dec 2021–Oct 2022

Systems

1,000+

NSW Government website audits

Source: Webqem–Investment NSW agreement, 2023

The problem I solve

Three problems I hear from CEOs

“Spend is rising, revenue isn't.”

Budget goes up each quarter and the return does not follow. Nobody can say which channel pays back.

“Marketing, sales and ops don't talk.”

Three teams, three dashboards, three versions of the truth. Growth stalls in the handoffs.

“We bought AI tools and nothing changed.”

The licences are paid for. The work is the same, because nobody redesigned the process around them.

The Growth Systems Method

Diagnose before you spend

Four steps, in order. Each ends with something you can check.

  1. Diagnose

    Read the numbers you already have.

    Diagnose in detail

  2. Design

    Turn the findings into a plan with agreed measures.

    Design in detail

  3. Install

    Build the systems growth runs on.

    Install in detail

  4. Operate

    Run it on a weekly cadence.

    Operate in detail

See how the method works

Four practices

What I do

Growth Strategy & Fractional CMO

A plan, a budget and one senior owner accountable for revenue.

£3.9K → £33.6K monthly revenue in a year, Lead Academy

See the practice

AI Integration & Automation

AI workflows that cut cost per output and decision time.

AEO / GEO programmes for HYE Tutors and Webqem clients

See the practice

Business Systems Building

The data, tracking, CRM and reporting spine growth runs on.

1,000+ website audits for the NSW Government program

See the practice

Performance Growth (Paid + Search)

Revenue from Google, Meta and organic search at a target ROAS or CAC.

$889K → $3.92M ad spend to sales in four months, Lola + The Boys

See the practice

Selected case studies

Evidence, not adjectives

Performance · US

Lola + The Boys

$3.92M

sales from $889,608 ad spend (4.4x ROAS)

Read the case study

Strategy · UK

Lead Academy

£33.6K

monthly revenue, up from £3.9K within a year (≈8.6x)

Read the case study

Performance (SEO) · Bangladesh

Bajaj Bangladesh

+490%

organic traffic, 9.1K → 53.8K a month

Read the case study

All 11 case studies

Ventures I lead

I run growth on my own P&Ls, not just clients'

CMO

Xnexz

UK safety footwear eCommerce.

CMO since Sep 2025

Stayverz

Bangladesh short-stay rental marketplace.

CMO

Guestshouse.co.uk

UK serviced accommodation and hospitality.

About my ventures

Clients

Selected companies I have worked with

Names only. Logos are shown once written permission is in place.

  • NSW Government
  • Grameen Danone
  • Lead Academy
  • Lola + The Boys
  • Bajaj Bangladesh
  • Magellan Group
  • OX Securities
  • Montbell
  • DDT
  • Five Sense Education
  • Shohoz Food
  • Heart Auto Care
  • Timepiece Trading
  • StudyPlex
  • HYE Tutors
  • Schroders RF

All clients and routes

Ways to work together

Start small. Buy the next step once the first one pays.

2 weeks

Growth Diagnostic

Economics, funnel and channel audit; a ranked 90-day plan.

6–12 weeks

Growth Sprint

One system installed: tracking, a paid engine, an SEO programme or an AI workflow.

6–12 months

Fractional CMO

Senior ownership of plan, budget, team and board reporting.

Monthly

Advisory Retainer

Monthly strategy session, KPI review and async access.

See the engagement ladder

What people say

Recommendations and feedback

From LinkedIn recommendations, project feedback and the Upwork profile.

“Solayman Rumon is a well-connected professional that always takes the time to support anyone in his network. He has a very impressive background and profile. I, fortunately, managed him for several months; his research and insight helped to take some important decisions. I recommend Solayman as an expert to connect with.”
Subhabrata MaitraChief Operating OfficerLinkedIn recommendation, May 2021
1 of 3

All testimonials

Latest thinking

Notes for executives

Growth economics · 6 min read

Break-even ROAS: the number your ad account does not show

ROAS is a ratio, not a profit. How to work out break-even ROAS from gross margin, and why a 4x return can still lose money.

Read the article

Case notes · 5 min read

Read a Google Ads account by campaign type before you change a bid

A case note from Lola + The Boys: why blended ROAS hides the decision, and how reading Search, Shopping and Performance Max separately changes where the budget goes.

Read the article

Growth economics · 6 min read

Impressions first, clicks second: how to read an SEO year honestly

SEO gains usually show up as impressions and position before clicks. A guide to reporting organic growth without overclaiming, with client examples.

Read the article

All insights

Bring me your numbers. I'll show you where the growth is.

A 30-minute call. You leave with three priorities, whether or not we work together.

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